Brandon Proctor, Vice President, Sales & Service, Serial 1

Brandon Proctor is responsible for developing customer experience functions across service and sales. Prior to Serial 1, Proctor served as Director of Sales and Market Development at Specialized Bikes, where he oversaw USA go-to-market planning and execution across the Western US, managed market development and led the company’s expansion of its cycling apparel vertical in the US. Prior to joining Specialized Bikes, he co-founded BTM Bikes, a boutique purveyor of specialty bikes, frames, and components, helping to carve a path for the early days of high-end, certified pre-owned bike sales. Proctor has also held management and consulting positions at T-Mobile/MetroPCS and PwC. His love for cycling started in school as well as in the Netherlands at the Universiteit Maastricht where he first witnessed the positive impact of building a society that fully embraces bicycles both in lifestyle and in infrastructure. He is based in Lehi, Utah.