Ben Lund, Vice President of Product Development, Serial 1.

Ben Lund oversees all Serial 1 product development and works tirelessly to promote the next major transportation revolution: eBicycles. Prior to Serial 1, Lund worked for Harley-Davidson in several roles including eBicycle Engineering Manager and LiveWire EV Systems & Drivetrain Technical Engineering Manager. He also spent three years at SRAM, the world’s second-largest bicycle component manufacturer, as a Senior Flex Design Engineer. Lund has a personal passion for cycling and is an accomplished amateur racer. He is based in Milwaukee, Wis